Anastasia Soare

Anastasia Soare is a Romanian-American businesswoman and the CEO and founder of Anastasia Beverly Hills, a popular cosmetics brand. Born on December 28, 1956, in Constanța, Romania, Soare studied art history and architecture before moving to Los Angeles in 1989. Initially working as an aesthetician at a beauty salon, she realized the untapped potential in eyebrow shaping and developed a technique based on people's bone structure and natural eyebrow shape. Despite initial skepticism, Soare opened her own salon in Beverly Hills in 1997, specializing in facials, body waxing, and eyebrow sculpting. Today, Anastasia Beverly Hills is a renowned brand, and Soare is often referred to as the 'Eyebrow Queen.' Forbes estimates her net worth at $660 million as of 2022.