Ben Goddard

Ben Goddard (October 17, 1942 – June 15, 2018) was a prominent political consultant and founding partner of First Tuesday, Goddard Claussen, Goddard Global, and Goddard Gunster. He is widely recognized as the pioneer of issue advocacy advertising and is credited with creating the genre of national issue advocacy advertising through the influential Harry & Louise campaign. Goddard served as the president of the International Association of Political Consultants and was a renowned columnist in The Hill newspaper, offering expert insights on campaign messages and strategies. His notable campaigns include Harry & Louise, the Pacific Life Whales, and Prop 187 in California. Goddard received numerous awards for his creativity, including a television Emmy, and his commercials are housed in the Smithsonian Institution permanent collection.