Bob Greenberg

Bob Greenberg (May 8, 1934 – September 11, 2009) was an American record executive with a career spanning 50 years. He worked with various companies, including Warner Brothers, Atlantic Records, MGM/United Artists Records, and Mirage Records. Born in New Haven, Connecticut, Greenberg began his music industry journey as a promoter for Eastern Allied Associated Record Distributors. He then joined Warner Brothers, eventually relocating to Los Angeles. Greenberg was recruited by his brother, Jerry Greenberg, to work at Atlantic, where they co-founded Mirage. Throughout his career, he collaborated with successful artists such as The Rolling Stones, AC/DC, and Whitesnake. Later, he became the president of Hitmakers magazine. Greenberg passed away on September 11, 2009, in West Hills, Los Angeles, at the age of 75 following a stroke.