Caroline Scheufele

Caroline Scheufele is a German-born Swiss businesswoman known for her role as the artistic director and co-president of Chopard, a luxury watches and jewellery manufacturer. Born on December 14, 1961, in Pforzheim, Germany, she is the daughter of Karl and Karin Scheufele, who acquired Chopard in 1963. In the 1980s, Scheufele expanded the company into the jewelry sector, and in 1998, she redesigned the Palme d’Or for the Cannes Film Festival, establishing Chopard as an official event partner. Under her leadership, Chopard became a pioneer in sustainable luxury goods and ethical gold. Caroline Scheufele's dedication to the brand's growth and innovation has solidified her reputation in the industry.