David Falk

David B. Falk (born 1950) is an American sports agent known for his work in the National Basketball Association (NBA). He gained recognition representing professional tennis players at ProServ before becoming renowned for representing basketball legend Michael Jordan throughout his career. Falk has also represented over 100 other NBA players, making him one of the most influential player agents in NBA history. In the 1990s, Falk was considered the second-most powerful person in the NBA, and in 2000, he had clients on almost every NBA team. He was consistently listed among the '100 Most Powerful People in Sports' by The Sporting News and recognized as one of the Top 50 Marketers in the United States by Advertising Age in 1995.