Emma Grede

Emma Grede (born 1982) is a British businesswoman, entrepreneur, and fashion designer. She is best known as the CEO and co-founder of the denim company Good American, which has gained popularity for its inclusive sizing and body-positive message. Grede is also a founding partner of Skims, a shapewear and loungewear brand, and co-founder of Safely, a line of clean household and personal care products. Born and raised in East London, England, Grede studied business at the London College of Fashion and gained experience in the fashion industry through internships at Gucci. Prior to her ventures in fashion, she founded and served as CEO of Independent Talent Brand (ITB) Worldwide, a talent management and entertainment marketing agency. Grede has made a significant impact in the fashion industry with her innovative and inclusive approach to design and business.