Kevin Samuels

Kevin Samuels (March 13, 1969 – May 5, 2022) was an American internet personality and image consultant. He gained popularity in 2020 through his YouTube and Instagram live streams where he discussed modern society and relationships. Born in Oklahoma City, Samuels attended Millwood High School and studied chemical engineering at the University of Oklahoma. However, he was unable to graduate due to a battle with cancer at the age of 21. Prior to his internet persona, Samuels worked in the marketing industry before establishing his own image-consulting firm in 2013. With millions of YouTube subscribers and Instagram followers, Samuels became known for his plain-spoken, hypermasculine persona and advocacy for strict gender roles. He also conducted interviews with notable figures in hip-hop culture such as Nicki Minaj and T.I.