Tom Novak

Tom Novak is a distinguished scholar and professor of marketing at The George Washington University School of Business. He holds the Denit Trust Distinguished Scholar title and co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Novak has been researching consumer behavior in online environments and digital marketing since 1993. His current research focuses on consumer motivations for using social media, the impact of the social web on consumer well-being, and post-social media marketing. Novak, along with his wife Donna Hoffman, has co-founded and co-directed several research centers supported by various organizations. He has received support from the Alfred P. Sloan Foundation, the National Science Foundation, Paul Allen's Interval Research Corporation, and many others.