What is King the Land about?

King the Land is a compelling South Korean television drama series that aired in 2023, weaving a tale of corporate intrigue wrapped in a romantic narrative. The story unfolds within The King Group, a luxury hotel empire, where Goo Won, the charming and capable heir, finds himself embroiled in a tense battle for inheritance. As head general manager, his sharp wit and leadership are tested against the turmoil of family rivalry and the weight of expectation. His path crosses with Cheon Sa-rang, a spirited hotelier renowned for her radiant smile and exceptional service at the King Hotel. Despite her cheerful demeanor, Sa-rang's pleasant facade begins to crumble due to Goo Won's influence, challenging both characters to navigate the murky waters between professional roles and personal feelings. Amid power struggles and intricate family dynamics, secondary characters like Goo Won's father, the firm chairman, and his older half-sister add depth to the corporate warfare. As the protagonists confront their internal conflicts and evolving relationship, viewers are treated to a multifaceted drama that delves into the dualities of strength and vulnerability, control and chaos, and tradition versus change. King the Land, while centralizing on its love-hate romance, offers a penetrating look at the ambitions that drive individuals in a world of luxury and cutthroat business. The series, notable for its star-studded cast and rich storytelling, captivated audiences during its run on JTBC and continues to reach a wider audience through streaming platforms like TVING in South Korea and Netflix in selected regions.

The first episode of King the Land aired on June 17, 2023 and the most recent episode to air was on August 06, 2023.