Bruce Prichard

Bruce Prichard (born March 7, 1963) is an American professional wrestling executive, booker, and producer. He is currently signed to WWE, where he works as a member of the creative team. Prichard has a long history in the wrestling industry, having worked for various promotions including Houston Wrestling, the Global Wrestling Federation, Total Nonstop Action Wrestling, and Major League Wrestling. He is best known for his on-screen character, Brother Love, where he served as the original manager of The Undertaker and hosted The Brother Love Show. Since 2016, Prichard has co-hosted the popular Something to Wrestle with Bruce Prichard podcast alongside Conrad Thompson.