What is Alex, Inc. (TV) About?
Alex, Inc. is an American sitcom that captures the entrepreneurial journey of Alex Schuman, a skilled radio journalist, and devoted family man. Played by Zach Braff, Schuman gambles on his career, opting to quit his steady job to follow his dreams of starting a podcast company. The series delves into the multifaceted challenges he encounters, from the financial risks involved in the business venture to the juggles of maintaining family life with his wife Rooni, a lawyer played by Tiya Sircar, and their two kids. Alongside Braff and Sircar, the show features Hillary Anne Matthews as Deirdre, Schuman's enthusiastic producer from his radio days who joins his startup, Elisha Henig and Audyssie James as Schuman's children, and Michael Imperioli as Eddie, Alex's cousin and an eccentric investor in the fledgling company. The narrative explores the complexity of balancing personal relationships, professional ambition, and the unpredictable nature of starting anew. Created by Matt Tarses and inspired by the podcast StartUp from Gimlet Media, Inc., Alex, Inc. aired on ABC and gives viewers a comedic glimpse into the life of a modern entrepreneur.
The first episode of Alex, Inc. aired on March 28, 2018 and the most recent episode to air was on May 16, 2018.