Cast of Alex, Inc.

Zach Braff plays Alex Schuman, a radio journalist, husband to Rooni, and father of Ben and Soraya.

Tiya Sircar portrays Rooni Schuman, the supportive wife of Alex Schuman and mother of Ben and Soraya.

Hillary Anne Matthews is Deirdre, Alex's co-worker and confidant during his entrepreneurial journey.

Michael Imperioli features as Eddie, Alex's cousin, who becomes a crucial part of his new enterprise.

Elisha Henig plays Ben Schuman, Alex and Rooni's curious and intelligent son.

Audyssie James appears as Soraya Schuman, the daughter of Alex and Rooni.

Ethan Suess is in the show as Wax Steve Jobs.

Gabriella Graves is in the show as Emily.

Nathan Janak is in the show as Wax Einstein.

Sophia Bush is Vanessa Stanhope in the show.

Chris Sacca makes an appearance as himself.

Austin Pendleton appears as Wesley Harman.