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Set in the dynamic backdrop of 1986 Britain, 'Rivals' is a television drama series that explores the intense and competitive world of television broadcasting. The show centers around the rivalry between Rupert Campbell-Black, a British nobleman, and Lord Tony Baddingham, a figure of new wealth involved in the TV industry. As they navigate the complex intersections of professional competition and personal relationships, the series presents a blend of ambition, intrigue, and romance within the bustling era of the 1980s.